Case study
Developing collaborative leadership at Lynk & Co
The Client
Lynk & Co is a new kind of automobile brand. It was launched in 2016 with a mission to revolutionise the way we buy and drive cars – by offering options that better suit our modern ways and connected world. This includes flexible car membership subscriptions and the helpful creation of car-sharing communities.
Helping Lynk & Co develop connected and collaborative leaders to support their rapid business growth.
Our Solution
We co-created the Leadershift Journey: a 3+ month learning experience comprised of 4 modules (based on The Be Seen Experience): Ignite, Explore, Connect and Inspire – and including a dynamic mix of self-awareness exercises, virtual and in-person workshops, and individual, peer and team challenges.
The learning outcomes for participants:
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Increased understanding of their own mindsets
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Development of a ‘growth mindset’ to apply to their daily lives
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Identification of – and connection to – their identity, core values, purpose and passions
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Increased understanding of the neuroscience of trust and psychological safety – and how to build these within and across their teams
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Cross functional collaboration (using design thinking) that spotlights business opportunities and solutions
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Co-creation of ideas, visions, strategies and plans for building the company culture and support its rapid scale up
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Increased confidence to influence and inspire each other and the future of the business
The Brief
Having moved quickly from a start-up to scale-up, Lynk & Co wanted support in dealing with and excelling through this rapid growth.
Their aim was to:
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Practice great human leadership throughout the company’s continued growth
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Invest in and develop the 80+ leaders across their European locations
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Co-create and sustain a desired company culture – placing diversity, inclusion, belonging and innovation at its heart
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Sharpen its focus on connection, collaboration and collective leadership
Leadershift Journey (LJ) participants working on their ‘This is Me’ creations
Leadershift Journey (LJ) - Journey Map
Leadershift Journey (LJ) participants during their Explore workshop session
The Outcome
“Thank you for this awesome journey! After 10 years being a team leader I thought i had seen it all….I was wrong! I learned a lot about myself and even more on leadership. Thank you for the fun times and the emotional ones. I had such a blast! …One of the most Epic trainings i've ever had!”
Leadershift Journey Participant 2023,
Contact Centre Team Leader
“A journey that helped us all to became better prepared to take Lynk & Co into the next level together!””
Leadershift Participant 2023
“When a company scales at exponential speed, it’s critical for us to align our people leaders effectively. The LJ was designed as a bespoke tool based on sound research. It strengthened our culture, embedded EDI and empowered our leaders to grow into themselves”
Clemence Jacqueri,
Chief People Officer
“Thank you for this awesome journey! After 10 years being a team leader I thought i had seen it all….I was wrong! I learned a lot about myself and even more on leadership. Thank you for the fun times and the emotional ones. I had such a blast! …One of the most Epic trainings i've ever had!”
Leadershift Journey Participant 2023,
Contact Centre Team Leader